Elsir Osman Design
Illustrated Print Set Product Shot

Beverage Package Redesign

Project Brief

The project brief was to redesign a beverage brand's packaging. I chose to redesign the Filipino brand, Paradise Brand's drink cans. The goal of this redesign is to take inspiration from Filipino culture to create a very illustrative and striking design style.

Problem

The most difficult portion was taking an existing design and trying to improve it in my own style. Taking inspiration from Filipino imagery and abstract illustration were very new for me but I feel like it worked well to add more of the Filipino culture to the new design.

Illustrated Print Set Product Shot

Solution

The ad series that I created for Paradise Brand works as a system allowing illustration styles to vary while the headline ‘Tastes like..’ remains the same, insinuating that the drink tastes like paradise.

Illustrated Print Set Product Shot Illustrated Print Set Product Shot Illustrated Print Set Product Shot Illustrated Print Set Product Shot
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